Sessions by location
The Sessions by location report provides granular geographic insights into your website traffic, including visitor counts, sessions, and page views segmented by city, region, and country/region. This report helps you identify high-potential markets and assess regional user engagement.
Use this report to
- Global traffic overview: A heatmap displays session distribution across countries/regions, enabling quick identification of high-activity markets.
- Geographic drill-down: Click any country/region on the heatmap to drill into regional and city-level data, uncovering localized trends and opportunities.
- Location performance: Use the detailed location list to compare metrics (e.g., bounce rates, session duration) across cities or regions, informing market prioritization.
Report data fields
For general terms, refer to Acquisition reports - common terms.
This report includes the following additional terms:
| Term | Definition |
|---|---|
| City | The specific city (e.g., Beijing, New York) where a user accessed your website. Used to analyze city - level engagement and prioritize local campaigns. |
| Region | The broader administrative area (e.g., Guangdong Province, California) where visits originated. Helps evaluate regional market potential. |
| Country/region | The country or territory (e.g., China, United States) of the visitor. Guides global expansion and localization strategies. |
TIP
Geographic data accuracy may vary due to user privacy settings (e.g., VPNs) and IP address resolution limitations. Treat this data as directional rather than absolute.