Advanced settings

For order-based reward points, Genstore provides additional personalized settings. Log in to the merchant dashboard, navigate to Customers -> Loyalty -> Settings -> General.

Here, you can define the order amount used to calculate points, specify which order statuses are eligible for point issuance, and determine scenarios for revoking already issued points.

Order amount

By default, the system calculates points based on the subtotal of an order. You can choose whether the following charges should be included in the calculation:

• Discounts: If selected, discounted amounts will be included in the points calculation.
• Taxes: If selected, taxes will be included in the points calculation.
• Shipping fees: If selected, shipping fees will be included in the points calculation.

Order status

You can set the order statuses under which points will be issued:

• Paid: Points are automatically issued as soon as the order is paid. This option is enabled by default.
• Fulfillment completed: Points are issued after the order is fully fulfilled.

Point revocation

You can set scenarios under which issued points will be revoked:

• Refund: If the order is fully refunded, all related points will be revoked.
• Partial refund: If the order is partially refunded, points will be revoked proportionally based on the refund amount.
• Cancellation: If the order is canceled, all related points will be revoked.

Email notifications

Genstore Loyalty program supports automated email notifications to enhance communication with customers. By configuring these notifications, you can maintain a strong relationship with your customers.

Note: Currently, you can only enable or disable email notification scenarios; customizing the email content is not supported.

Built-in email notifications

To configure email notifications, navigate to Customers -> Loyalty -> Settings -> More Settings -> Email.

On this page, you can set the sender name, recipient email address, and configure email notifications for various trigger scenarios.

Basic settings

• Sender name: Use your brand name or store’s official name for easy recognition by customers. The name must be within 100 characters.
• Reply-to email address: Use an email address dedicated to customer service for centralized management of customer inquiries.

Automated email notification scenarios

• Points issued: Notify customers when points are earned.
• Points expiring: Send reminders 30 days and 7 days before points expire.
• Birthday rewards issued: Send a notification on the customer’s birthday. If the reward is not claimed promptly, send an additional reminder.
• Rewards earned: Notify customers when rewards are earned through point redemption, VIP level achievements, or successful referrals.
• Reward expiration reminder: Remind customers 30 days and 7 days before a reward expires.
• VIP level achieved: Notify customers when they achieve a new VIP level.
• Referral completion: Notify customers when they successfully refer a friend.