Online store conversion over time
The Online store conversion over time report shows the percentage of online store visitors who made purchases during selected time ranges.
Data refresh frequency
This report is updated every 4 - 5 seconds. Refresh the page to view the latest data.
Use this report to
- Online store conversion trend analysis: Use the conversion trend chart to identify fluctuations in conversion rates over time, including overall growth/decline trends and impacts from seasonal factors or promotions. Evaluate the effectiveness of conversion strategies and market dynamics.
- Conversion funnel insights: Leverage the funnel model to visualize user journeys from visits to purchases, pinpointing drop-offs at key stages (e.g., browsing, cart additions, checkout) and identifying bottlenecks for optimization.
- Conversion detail analysis: Access granular transaction data via the conversion details list, including timestamps, amounts, traffic sources, and customer segments, to uncover patterns in high-value conversions.
Report data fields
The report includes the following columns to help you understand how your store converts traffic into sales:
| Column | Description |
|---|---|
| Time group | The selected time unit (e.g., day, week, month). |
| Sessions | Total Sessions to your online store. |
| Added to cart | Total Sessions where customers added products to their cart. |
| Reached checkout | Total Sessions with user interactions during checkout (e.g., clicks, keystrokes). |
| Converted sessions | Total Sessions that resulted in a purchase. |
| Conversion rate | Percentage of Sessions that led to a purchase. |
TIP
Converted sessions count the total session visits where customers made purchases. A single customer might complete multiple purchases in one visit. Thus, your orders and converted sessions may differ.