Email marketing

Email marketing is a direct marketing strategy that uses email as the primary means of communicating with target customers and promoting products or services. It not only helps businesses expand their customer base at a low cost and manage customer relationships effectively, but it also boosts customer loyalty and purchasing intent through regular updates, promotions, and personalized content.

Genstore offers you a comprehensive email marketing tool to help you achieve the best results in your campaigns.

How to access

1. Log in to the Genstore merchant admin and navigate to Marketing.
2. Click on Create marketing campaign in the top right corner, and choose Email marketing.

Marketing effectiveness analysis

Genstore ensures accurate tracking of every email's conversion performance by linking directly to your store's data. Additionally, by using UTM parameters, you can further monitor email campaigns with third-party analytics tools, such as Google Analytics, to gain deeper insights into your marketing performance.

On the Email marketing homepage, you can quickly assess the effectiveness of your emails and the resulting marketing conversions, such as open rate, click rate, and conversion rate. You can also dive deeper into the performance of each individual email.

The system will by default show the last 30 days of email marketing performance, including the following key metrics:

Metric	Description
Open rate	The percentage of emails that were opened. The formula is: Open rate = (Total opens / Total successful deliveries) × 100%
Click-through rate	The percentage of users who clicked a link within the email to visit the store
Unsubscribe rate	The percentage of users who unsubscribed after receiving the email
Sessions generated from email marketing	The number of interactions users have with your store via email marketing, with a new session starting if there’s no activity within 30 minutes
Orders	The total number of orders attributed to email marketing
Sales	The total sales attributed to email marketing, excluding returns
Conversion rate	The percentage of sessions generated from email marketing that resulted in a purchase

- The default attribution model is last non-direct.

UTM parameter configuration

Your Genstore email marketing UTM links will by default include the following parameters:

UTM parameter	Default value
utm_source	genstore
utm_medium	email
utm_campaign	campaign ID