Set up Google data sharing

By connecting your Genstore store to Google, you can use tools like Google Analytics, Google Ads, and Google Tag Manager to track site traffic, analyze ad performance, and understand customer behavior—helping you improve your marketing strategy with data-driven decisions.

TIP

This feature is optional. If you enable data sharing, we recommend updating your privacy policy to clearly explain what data you collect and how it will be used.

You can choose one of the following methods to set up data sharing with Google:

• Use the built-in Google sales channel for automatic data sync (recommended)
• Manually embed Google tracking code for full control

Share data using the Google sales channel (recommended)

TIP

The Google channel is a built-in app. It is automatically installed after your store is created—no manual installation is required. You can find it under Sales channels in your admin panel.

Steps

1. Log in to your Genstore admin panel and go to Sales channel -> Google.
2. Click Connect Google account, and complete the authorization in the pop-up window.
3. Select an existing Google Merchant Center account or create a new one to connect.
   Make sure your Google account has admin access to the selected Merchant Center.
4. Confirm that your store meets Google's merchant requirements:
   • Add a valid payment method
   • Set up a refund policy and terms of service, and display them in your store’s footer
   • Provide clear contact information
   • Set up checkout links, shipping settings, and target markets
5. Select the country/region and language where you want your products to appear.
6. Review and agree to the Google channel terms, then click Complete setup.

For detailed guidance, see: Google sales channel setup guide

Once the setup is complete, Genstore will automatically sync store data with your connected Google tools. You can choose to enable Google Analytics, Google Ads, or Tag Manager based on your needs.

Embed Google tracking code manually

If you prefer more control over which data is tracked and where, you can embed Google tracking scripts directly into your store’s theme files.

Steps

1. Log in to your Genstore admin panel.
2. Go to Online Store -> Themes, find your current theme, and click ... > Edit code.
3. Open the template file you want to track, and paste your Google tracking code.
4. Click Save in the upper right corner.

TIP

You can embed:

• Google Ads conversion tracking code
• Google Analytics (GA4) measurement ID
• Google Tag Manager container code

Reference

• Set up Google Ads conversion tracking

View your data in Google tools

After setup, you can monitor synced data using the following tools:

Tool	What it does	Link
Google Analytics	Monitor traffic, page views, user behavior, and ad conversions	Open Google Analytics
Google Ads	View ad performance, impressions, CTR, and conversion metrics	Open Google Ads
Google Tag Manager (GTM)	Manage and monitor tracking tags and scripts	Open GTM