Conversion by first interaction

The Conversion by first interaction report includes the number of orders that are attributed to first interactions, and the source of the interactions. The report also displays the average order value of the orders, which helps to indicate which referrals are the most effective.

First Interaction Attribution is a marketing attribution model that attributes customer conversions to the channel or touchpoint of the first contact, emphasizing the importance of the initial contact in the customer's purchase decision.

This attribution model helps to identify which channels play a key role in the early stages of the customer journey.

Data refresh frequency

Because of the way that this report is generated, it might not display all the conversions on your store from about the past 24 hours.

Report data fields

For standardized terminology used in this report, see Marketing Reports - Common Terms.

This report includes the following additional terms:

Term	Definition
Referral source	Identifies how customers reach the store (e.g., direct access, search engine, email, social media, etc.).
Referral name	Specifies the specific name of the referral source (e.g., Google, Facebook, etc.).
Average order value (first interaction)	Calculates the average value of orders after the first interaction, excluding gift cards but including taxes, shipping fees, and discounts.
Orders (first interaction)	The number of orders based on the first interaction, reflecting the conversion effect brought by a specific channel.
Order values (first interaction)	The total sales of orders brought by the first interaction, used to evaluate the sales contribution of a specific channel.