Sales by channel

The Sales by Channel report provides comprehensive insights into performance metrics (e.g., sales, orders) across all sales channels, enabling strategic resource allocation and reduced dependency on single channels to mitigate risks and enhance market competitiveness.

Use this report to

• Channel Ranking: Identify top 20 revenue-generating channels.
• Performance Benchmarking: Compare channels using metrics like Sales, Orders, and Conversion Rate.
• Granular Analysis: Review channel-specific sales details including units sold, returns, and regional penetration.

Report data fields

For standard definitions, refer to Sales Reports - Common Terms.

Additional terms specific to this report:

Term	Definition
Sales channel name	Platform or marketplace where orders/returns originated (e.g., "Amazon US").

How custom columns affect this report

Adding custom columns to the Sales by Channel report may alter data grouping:

• Each product in an order generates a new row when product-level custom columns (e.g., Product title) are added.
• Channel attribution remains anchored to the original order context.