Set product prices by country/region

By setting product prices based on different countries/regions, merchants can better manage their e-commerce stores targeting international or multi-regional markets. You can configure specific prices or currencies for each market to improve pricing flexibility and market competitiveness.

Key concepts

Conversion fee is an additional charge that merchants may incur when converting currencies. When setting prices, be sure to factor in this fee. If you set fixed prices, the currency conversion fee should be included in the price.

Set local currency display for specific markets

This feature allows merchants to provide localized currency support for different markets or countries/regions. When enabled, customers will see prices displayed in their local currency during checkout, improving the user experience and reducing the barriers caused by currency conversion.

Steps:

1. Log in to the Genstore merchant admin and click Settings > Markets.
2. Click the desired market to open its settings page.
3. In the new window, find the Products and pricing section, and check Show prices to customers in local currency.
4. To disable the feature, uncheck Show prices to customers in local currency. After disabling, customers in that market will see prices displayed in the market's base currency.

Adjust prices for specific markets

By setting price adjustments, merchants can modify prices based on factors such as the economic conditions, tax policies, exchange rate fluctuations, and shipping costs of different markets. This helps ensure that pricing is in line with the purchasing power of each region.

Example:

• In the U.S. market, a product is priced at $100 USD, and you can set a 10% price increase for the European market, making it €110 EUR (based on exchange rates and adjustments).
• In the Indian market, you might choose to lower the price by 5%, adjusting it from ₹750 INR to ₹712 INR.

Steps:

1. Log in to the Genstore merchant admin and click Settings > Markets.
2. Click the desired market to open its settings page.
3. In the new window, find the Price adjustments section, select increase or drop the price.
4. Enter the percentage adjustment.
5. Click Save.

Set fixed prices for products

Merchants can set fixed prices for specific markets or products to ensure consistent pricing across multiple countries/regions. The fixed price you set will automatically override the converted price for the activated markets.

You can set fixed prices for some or all products, and across various variants. For multi-country/region markets, you can only use the base currency of the market to set fixed prices. The fixed prices you set will automatically override the converted international price in each activated market.

Example:

Suppose you are selling a T-shirt priced at $30 USD. Based on market conditions, you can set the following fixed prices for different markets:

• U.S. market: $30 USD
• U.K. market: £25 GBP
• EU market: €28 EUR
• Japan market: ¥3200 JPY

This way, customers will see the local market prices when visiting your store from different countries/regions, and you won't have to worry about exchange rate fluctuations affecting the pricing.

Steps:

1. Log in to the Genstore merchant admin and click Settings > Markets.
2. Click the desired market to open its settings page.
3. Select the product for which you want to set a fixed price. You can search by product name or use filters to select products.
4. In the price input box next to the product, enter the new fixed price and click Save. Note: You can only set fixed prices using the current market's base currency.
5. If your product has multiple variants, click View prices to view and set prices for each variant.
6. By switching between different countries/regions, you can view and set fixed prices for the product in each market.