Publish product

In the Genstore merchant admin, you can create different types of products. Each product can be configured in detail to optimize its display and sales.

• Physical products: Tangible, visible items that can be shipped, such as clothing and electronics.
• Virtual products: Products that do not require shipping, usually software-based or online services, such as email services and online subscriptions. You can configure this by selecting Publish product -> Physical product -> No shipping required.
• Digital download products: Digital products purchased online, such as music, movies, or e-books, which customers can download immediately.

Select product type

1. Log in to the Genstore merchant backend and go to the Products page.

2. Click Publish product in the top right corner, then select Physical product or Digital product based on your product type.

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   To create a virtual product, select Physical product and enable the No shipping required option.

Product title and subtitle

• Product title: The title appears as the product’s name in the store. Keep it concise, include key features, and avoid special characters. (Character limit: 0/100)
• Product subtitle: The subtitle provides more details or key selling points to help customers better understand the product. (Character limit: 0/100)

Images and videos

Upload product images and videos to give customers a clear visual representation of the product’s appearance and features.

• Upload multiple images
• Drag and drop to rearrange image order
• The first image will be used as the main image

Product description

Use the rich text editor to provide a detailed product description, highlight key features, and attract potential customers.

• Supports text formatting
• Allows image and link insertion
• Supports tables and other rich text elements

Product category

Product categories help businesses and customers organize and identify products.

• Each product can only have one category.
• If no category is selected, it defaults to "Uncategorized."
• Categories follow a hierarchical structure, e.g., "Clothing & Accessories > Apparel > Tops > Shirts."

Category attributes

Category attributes are specific characteristics associated with a product category. When you select a category, relevant attributes will be displayed. For example, a men’s shirt category may include attributes like size, color, and collar type.

Product variants

Product variants describe different versions of a product based on attributes like size, color, or material.

Genstore offers two variant options:

• Single variant: A product with a fixed attribute combination and no variations.
• Multiple variants: A product with multiple attributes (e.g., size, color, material) that customers can choose from.

Add variants

You can set up multiple variants, supporting up to 100 variants per product, with a maximum of 5 variant attributes.

Steps:

1. Go to the Products page and select Multiple variants.
2. Click + Add size or color information.
3. Enter variant names (e.g., size) and values (e.g., Small, Medium, Large). Note: Values cannot be duplicated within the same attribute, but they can be the same across different attributes.
4. Click Save.

For example, for a men’s shirt, you can set up:

• Size: S, M, L, XL
• Color: White, Blue, Black
• Fabric: Cotton, Blended

Configure variant details

After adding variants, you can set details such as images, prices, original prices, HS codes, country of origin, barcodes, and stock levels.

Steps:

1. Click on a variant to edit details like images, pricing, HS code, country of origin, and inventory.
2. Use the bulk editing option to apply changes to multiple variants at once.

Attribute-variant linking

Click the link icon next to attributes or variants to associate them with each other. If the desired attribute/variant does not exist, you can create a new one. Each attribute or variant can only be linked to one other attribute or variant.

Once linked, variant values will sync with category attributes.

Manage links

After linking, you can view the linked attributes/variants in a pop-up window or Unlink them.

When unlinked, newly entered values will not sync with category attributes, but previously linked values will remain.

Product pricing

Pricing determines the selling price of a product and directly affects sales and profitability. A well-thought-out pricing strategy considers factors such as costs, market competition, and profit margins.

Pricing logic

On Genstore, pricing is determined by:

• Cost price: The amount paid to produce or purchase the product. Ensuring the selling price is higher than the cost price is key to profitability.
• Market expectations: Consider the target audience's price acceptance and competitor pricing.
• Profit margin: Adjust pricing to ensure a sustainable profit.

Set pricing

Genstore allows merchants to set the following:

• Price: The actual selling price.

• Compare-at price: The pre-discount price, shown to highlight discounts.

• Cost per item: The manufacturing or purchase cost, excluding shipping and other fees.

• Profit: Calculated as selling price minus cost price.

• Profit margin: Formula: (Price - Cost) × 100 / Price.

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  If the product is taxable, profit details will not be displayed.

Inventory management

Merchants can track stock using:

• SKU (Stock Keeping Unit): A unique identifier for a product used to distinguish different products and their variants (such as size, color, etc.). Each SKU corresponds to a specific variant of a product, and merchants can use it to manage inventory and sales.
• Barcode (ISBN, UPC, GTIN, etc.): A machine-readable graphic code (such as a 1D barcode or QR code) that allows for quick retrieval of product information through scanning devices. Common barcode types include UPC (Universal Product Code) and EAN (European Article Number).
  • Barcodes typically consist of numbers and bars, and can be recognized by barcode scanners.
  • They are globally recognized product identifiers, applicable for supply chain, logistics, and retail transactions.
  • Barcode codes are usually generated by authoritative organizations, such as GS1.

Inventory options

• Allow purchase when out of stock: Let customers buy out-of-stock items.
• Enable stock alerts: Set a stock threshold for alerts.
• Manually adjust stock quantity.

Quantity

If you manage inventory across multiple locations, the product quantity for each location will be displayed.

• Unavailable: The quantity of units that cannot be sold.
• Committed: The quantity of products in orders that have not been shipped yet. Draft orders do not count towards the committed quantity until they become actual orders.
• Available: The quantity of units that are available for sale.
• On hand: The total quantity of units available at a specific location, which includes the committed, available for sale, and unsellable products.
• Incoming: The quantity of products incoming to a specific location. For more information, refer to the inventory status.

Logistics (for physical products)

Set shipping-related details such as product weight, country of origin, and HS code.

Search engine listing

Optimize your product title, description, and URL to help search engines better crawl your product pages, increasing visibility.

Steps

1. On the Product details page or while creating a product, locate the Search engine listing section and click Edit.
2. In the Page title field, enter a descriptive title for the product. This title will appear as a link in search engine results. Follow the recommended character guidelines.
3. In the Meta description field, enter a brief product description. Follow the recommended character guidelines.
4. In the URL handle field, you can modify the product's URL segment. Note: The URL cannot contain spaces.

Quick settings (right panel)

Product status

Adjust the product’s status:

• Draft: Not yet published.
• Active: Available for purchase.

Sales channels

On the Product details page or while creating a product, click the Sales channels section on the right side of the page.

1. Click the Edit button next to Sales channels.
2. By default, the system includes an online store. Other sales channels can be selected after installation via an app.
3. Click the calendar icon next to the sales channel, and choose the online launch time for the specified sales channel. The launch time will be displayed according to the store's timezone. Note: The launch time cannot be earlier than the current time.
4. After reaching the specified time, the product will be available on the selected sales channel.

Markets

If the product needs to be published in multiple markets, you can select the relevant markets.

Steps

1. On the Product details page or while creating a product, click on Market under Sales channels on the right side of the page.
2. Click the Edit button next to Market.
3. The system will display the currently active markets in a popup.
4. After selecting a market, the countries within the active market will be shown, indicating that the product will be published in those countries.
5. When the market status changes to Inactive, it will show that the market is disabled, and the product will no longer be published to that market.

Vendor

You can set a vendor, wholesaler, or other suppliers for your products and filter by vendor.

Steps

1. On the Product details page or while creating a product, click on Vendor under Settings on the right side of the page.
2. Click the Edit button next to Vendor.
3. Select the relevant vendor for the product. If the current vendor is not listed, you can create one on this page. Note: A product can only be associated with one vendor.
4. The associated products will be displayed under the vendor.

Tags

Tags are keywords that help customers quickly find your products through search.

Steps

1. On the Product details page or while creating a product, click on Tags under Settings on the right side of the page.
2. Select from existing tags in the system or create a new tag. Each product can be associated with multiple tags.

Product collections

Group related products into collections. See Product collections for more details.

Once created, products will appear in the Product list, where you can edit, preview, copy, or delete them.