Discounts

The Discounts report provides a detailed analysis of discounts applied during sales and their impact on revenue. This report helps you evaluate the effectiveness of different discount strategies.

It covers discount details at both order and product levels, including discount amounts, their impact on revenue, and calculations for returns and net sales.

Order-level discounts are proportionally allocated across items in the order. All discounts are applied before taxes.

Report data fields

Key components of the report include:

Term	Definition
Date applied	The date the discount was applied to the product or order.
Sales channel	The platform or channel where the sale or return occurred.
Product name	The name of the product.
Gross sales	Product price × quantity sold, excluding taxes, shipping, discounts, and returns. This is calculated even if the order was incomplete or canceled.
Item-level discount	The discount amount applied to a specific product.
Order-level discount	The total discount applied to the entire order, including shipping discounts.
Total discount	The sum of item-level and order-level discounts.
Return amount	The total value of returned products, displayed as a negative value on the return date.
Net sales	Final revenue after subtracting all discounts and returns: Gross sales - Total discount - Return amount.