Sales by traffic referrer
The Sales by traffic referrer report displays sales attributed to the specific websites or channels that directed customers to your online store.
By analyzing sales from traffic referral, you can pinpoint the most effective marketing channels to maximize ROI on promotional investments. These insights empower you to refine marketing strategies and enhance competitive positioning.
Use this report to
- Rank traffic referrers: Analyze and identify the top 20 websites driving the highest traffic volume to prioritize high-performing channels.
- Evaluate conversion rates: Determine which referral sources effectively convert visitors into paying customers.
- Assess product performance: Discover products with strong traction across specific referral platforms.
Report data fields
For standard definitions, refer to Sales reports - Common terms.
Additional terms specific to this report:
| Term | Definition |
|---|---|
| Referrer source | Indicates how customers arrived at your store before placing orders. Possible values include: - Direct: Customer manually entered your store URL. - Search: Customer clicked from search engine results. - Email: Customer followed a link in marketing emails. - Social: Customer arrived via social media platforms. - Unknown: Source doesn’t match predefined categories. |
| Referrer name | Specific website or platform that referred the customer session. |
Impact of custom columns
Adding custom columns may alter report formatting by creating new rows for each product variant within orders.
Sales attribution analysis
This report attributes sales to the last interaction referral source before purchase.
Attribution models explained
Customers may visit your store through multiple channels (traffic referrers) like search engines, ads, or partner websites. Attribution models determine how credit is assigned:
- First interaction: Original source that initially brought the customer.
- Last interaction: Final source before the purchase.
Example 1
Ryan clicked a Facebook ad (first interaction) and purchased immediately. Both attribution credits go to Facebook.
Example 2
Kiara discovered your store via Google (first interaction), later returned via an email promo (last interaction), and purchased. Google gets the first interaction credit; email receives the last interaction credit.