Manage customers

Customers are valuable assets for your store. The system automatically collects details such as name, email, phone number, and address when new customers place an order or register. The following sections will guide you on effectively managing customer data to enhance business performance.

Topics of this chapter

• Customer management: Customer management provides comprehensive tools for handling customer data, including importing and exporting customer records, editing customer details, merging customer accounts, setting tax exemptions, managing customer tags, and processing personal data deletion requests.
• Customer segmentation: Customer segmentation allows you to categorize customers with similar characteristics, enabling targeted marketing and other specific actions. This helps improve the effectiveness of marketing campaigns, optimize resource allocation, and enhance customer relationship management.
• Genstore Loyalty program: With Genstore's Loyalty program, you can set up and manage loyalty initiatives, including points-based rewards, VIP tiers, and referral incentives. These features help increase repeat purchases and strengthen brand loyalty.