Abandoned checkouts

An abandoned checkout occurs when a customer enters their contact information (email or phone number) on the checkout page but does not complete the checkout process. If the customer doesn't continue the payment and doesn't finalize the order within 30 minutes, it is considered abandoned.

Abandoned checkout rules

1. The user must have entered either an email or phone number on the checkout page for the order to be marked as abandoned.
2. Abandoned checkout data is kept for 3 months. If not recovered within that time frame, or if no attempt is made to recover it, the system will automatically delete the order.
3. Orders with a total of $0.00 on the checkout page are not considered abandoned checkouts.
4. Orders with out-of-stock or removed products cannot be recalled via email notifications.
5. Items in the customer’s cart will not be collected if the customer abandons the checkout process.

View abandoned checkouts

You can view records of abandoned checkouts to review the details of each instance. Here’s how:

1. Log in to the Genstore merchant backend and go to Orders -> Abandoned checkouts.
2. In the Abandoned checkout list section, select an order you want to review, then click on the Order ID to access the Abandoned checkout details.

Automatically send abandoned checkout link

You can automatically gather relevant transaction details after a customer abandons checkout and send them a link via email to complete their purchase. Each message will include a link to the abandoned checkout, allowing customers to easily finalize their checkout. To set it up:

1. Log in to the Genstore merchant backend and go to Marketing -> Marketing automations.
2. Click Create marketing automations.
3. Select the Recover abandoned checkout template.
4. Click Create.

Once the automation is active, you can edit and manage it, including turning it on or off.

Manually send abandoned checkout link

You can also manually copy the abandoned checkout link and send it to the customer for payment. Here's how:

1. Log in to the Genstore merchant backend and go to Orders -> Abandoned checkouts.
2. Click the Order ID to access the Abandoned checkout details page and click Copy checkout URL.
3. In the pop-up window, click the Copy link button.
4. Send the copied link to the customer, so they can complete their checkout. Customers can edit their information and make the payment directly through the link.

View automation process and recall status

You can review the marketing automation process and its recall status for each Abandoned checkout. Here’s how:

1. Log in to the Genstore merchant backend and go to Orders -> Abandoned checkouts.
2. Open the Abandoned checkout details and find the Marketing automation module to see the automation process linked to the order.
3. In the Recall notification send status section, check if the email has been successfully sent.

Recover abandoned checkout

When a customer completes their checkout via the recovery link in the email or manually finishes the process, the Abandoned checkout is considered recovered.