Search conversions over time
If you use Genstore’s storefront search feature, the Search conversions over time report shows the conversion performance of storefront searches within the selected timeframe, helping you understand how your store converts searches into sales.
Data refresh & distribution
- Refresh frequency: Data in this report is updated daily, but there may be a delay of 12 to 72 hours.
- Data structure: The report uses a funnel model, where:
- Sessions
≥Sessions with clicks - Sessions with clicks
≥Sessions with add-to-carts - Sessions with add-to-carts
≥Sessions with purchases
- Sessions
You can group data by day, week, or month, and compare performance across different date ranges.
Use this report to
- Search conversion trends: Analyze how effectively search traffic converts into sales over time.
- Funnel analysis: Identify bottlenecks in the conversion journey (e.g., high drop-off between clicks and add-to-cart).
- Optimize search relevance: Use insights to refine search algorithms or product tagging to improve click-through and purchase rates.
Report data fields
The report includes the following columns:
| Term | Definition |
|---|---|
| Date | The date when customer interactions occurred. |
| Sessions with search | Total visits where customers performed a search. |
| Sessions with clicks | Visits where customers clicked a product from search results and viewed its page. |
| Sessions with add-to-cart | Visits where customers clicked a product from search results and added it to their cart. |
| Sessions with purchase | Visits where customers clicked a product from search results, added it to the cart, and completed a purchase. |
| Click rate (CTR) | Percentage of search sessions that led to product page views. |
| Add-to-cart rate | Percentage of search sessions that resulted in adding a product to the cart. |
| Purchase rate | Percentage of search sessions that converted into purchases. |
Example:
- If 100 sessions performed a search, 40 clicked a product, 20 added it to their cart, and 10 purchased:
- CTR: 40%
- Add-to-cart rate: 20% (20/100)
- Purchase rate: 10% (10/100)