Behavior reports
Behavior reports provide a comprehensive view of customer interactions on your website, from search habits to purchase conversion paths. By analyzing popular search terms, no-result searches, conversion trends, landing page performance, product page engagement, and exit pages, you can identify market trends, uncover product gaps, optimize user experience, and refine marketing strategies to boost engagement, conversion rates, sales growth, and brand competitiveness.
For example, if your online store template includes a search bar, the Top online store searches report shows what visitors are searching for. The Top online store searches with no results report reveals terms that returned no matches, helping you address inventory or content gaps.
Data refresh frequency
- Online store conversion over time and Sessions by landing page are updated every 4 - 5 seconds. Refresh the page to see the latest data.
- Other behavior reports are updated every 12 - 72 hours.
How to access
- Log in to your Genstore Merchant dashboard.
- Navigate to Analytic → Reports in the left menu.
- Locate financial reports under the Behavior section on the Reports Summary page.
- Click any report title to view comprehensive metrics and granular data.
Behavior report categories
Click on the report types below to learn more:
- Online store conversion over time
- Search conversions over time
- Sessions by landing page
- Top online store searches
- Top online store searches with no results
- Conversion by product
- Exit page analysis
Common terms
Behavior reports use the following terms:
| Term | Definition |
|---|---|
| Time grouping | The selected time unit for data aggregation (e.g., day, week, month). |
| Visitors | Total visits to your online store. |
| Sessions | Total number of sessions on your online store, indicating how many different sessions occurred within a specified date range. A session ends after 30 minutes of inactivity. |
| Added to cart | The sessions in which shoppers added one or more items to their shopping carts. |
| Reached checkout | The sessions where shoppers added items to their cart and proceeded to the checkout process. |
| Sessions converted | Total number of sessions where a customer purchases a product. |
| Conversion rate | percentage of sessions that lead to an order. |