Store design

Store design is one of the core configuration modules in the Genstore platform. It defines the layout, structure, and content of your storefront. By configuring themes, pages, navigation, and other display elements, merchants can effectively enhance brand presentation, improve user experience, and drive conversions.

This section provides an overview of all store design features and the recommended setup order.

Recommended setup flow

1. Choose and install a theme – Define the visual style and layout of your store.
2. Customize theme layout and page content – Adjust the homepage, product pages, blog layout, and more.
3. Upload brand visuals – Add your logo and other assets.
4. Create custom pages – Build static pages like brand introduction, FAQs, and service information.
5. Set up the blog – Share updates and insights to improve SEO and engage your audience.
6. Configure navigation menus – Help users quickly find key content and products.
7. Edit store preferences – Set the store title, SEO description, and access restrictions.

Topics of this chapter

Themes

Themes define the overall style, layout, and interaction patterns of your store.

• Install official or third-party themes
• Customize using the built-in theme editor
• Manage multiple themes and publish with one click

Custom pages

Create custom static pages to display brand or service-related content.

• Build pages for brand info, customer service, FAQ, promotions, and more
• Configure SEO settings and visibility options
• Add page links to navigation menus

Blog

The blog module enables content marketing and improves organic search performance.

• Organize posts into collections
• Add cover images, summaries, and SEO metadata
• Configure comment settings and publish status

Navigation

Set up navigation menus to define how users browse your store.

• Support up to five menu levels
• Link to pages, products, collections, blogs, and more
• Manage the main menu, footer menu, and custom menus

Media library

Manage all store images and visual assets.

• Upload logo, banners, slideshows, and blog images
• Crop, replace, and configure text and buttons for each image
• Apply visuals across homepage, product pages, and other layouts

Store preferences

Configure basic site information and access settings.

• Set the homepage title and meta description for SEO
• Enable or disable password protection
• Define the access password for store preview or limited access