Sessions attributed to marketing

The Sessions attributed to marketing report displays visitors and sessions driven by marketing initiatives, including UTM-tagged campaigns, Facebook Ads, and Google Shopping Ads.

Data refresh frequency

The report refreshes automatically every 4-5 seconds. Manually refresh the page to ensure data recency.

How to use this report

• Channel performance evaluation: Evaluate traffic acquisition efficiency across marketing channels to identify high-performing sources and optimize budget allocation.
• Campaign effectiveness analysis: Track detailed campaign performance via UTM parameters (e.g., campaign name, type, and objective) to refine marketing strategies.

Report data fields

For foundational terminology, see Marketing Reports - Common Terms.

Additional terms specific to this report:

Term	Definition
UTM campaign content	The specific content or version of an ad or link within a campaign.
UTM campaign medium	The type of medium used to deliver the campaign, such as email, social media, CPC, etc.
UTM campaign name	The specific name of the campaign, such as a product promotion or strategic campaign.
UTM campaign source	The source of the traffic, such as a website, email, social media platform, etc.
UTM campaign term	The keyword used in paid search campaigns.