Integrate third-party email marketing tools
Genstore supports seamless integration with leading email marketing platforms, including Klaviyo, Mailchimp, and Omnisend. By syncing your store data and setting up automation workflows, you can build a powerful and personalized marketing system that boosts customer engagement and drives repeat purchases.
Feature comparison
| Platform | Key capabilities | Supported marketing scenarios |
|---|---|---|
| Klaviyo | Syncs product, customer, and order data natively; supports existing workflows and templates | Email campaigns, welcome emails, behavior-based automation (e.g., abandoned cart, order notifications) |
| Mailchimp | Syncs customer data via Audience Lists; supports email campaigns and automation | Email campaigns, welcome emails, order notifications |
| Omnisend | Syncs data after linking store URL; supports behavior-triggered automations | Email campaigns, welcome emails, behavior-based automation (e.g., restock alerts, thank-you emails) |
How it works
The integration process is similar across all platforms and typically includes the following steps:
- Get ready
Make sure you have an account with the platform you want to integrate. Prepare any required information such as List, Audience, or store URL. - Install the app
Go to the Genstore App Store, search for the official integration app, and install it. - Authorize your account
Log in to your third-party platform account and grant the necessary permissions to complete the connection. - Configure audience sync
Select a target List or Audience for syncing your customer data. This will be used for future email campaigns. - Sync your data
Sync up to three months of your store’s product, customer, and order data. New data will continue to sync automatically after setup. - Set up automation
Access prebuilt campaign templates in your Genstore dashboard and jump directly to the external platform to finish setup.
Notes and tips
- All data syncs are handled via authorized API calls—please ensure permissions are properly configured.
- Automation workflows must use synced events as triggers to function correctly.
- If you see a message about “unverified apps” during the authorization process, rest assured that Genstore’s official integrations are safe to use.
- We recommend regularly reviewing sync status and automation performance to ensure accurate and timely email delivery.